Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause
- Downloads：8851
- Type：Epub+TxT+PDF+Mobi
- Create Date：2022-04-20 09:21:36
- Update Date：2025-09-06
- Status：finish
- Author：Becky Robinson
- ISBN：1523000872
- Environment：PC/Android/iPhone/iPad/Kindle
Reviews
Lee Murray
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You can forget about hacks， shortcuts， and jumping the line。 In Reach， Becky Robinson debunks all these ideas and puts forth an old concept。 To be successful and build reach， you must have something of value to communicate， share consistently， be generous， and stay after it for a long time。 Exactly the opposite of current thinking。Far from general speculation， Robinson shares specific tactics and ideas to build your reach。 She walks the reader through the process of a launch project， and the iss You can forget about hacks， shortcuts， and jumping the line。 In Reach， Becky Robinson debunks all these ideas and puts forth an old concept。 To be successful and build reach， you must have something of value to communicate， share consistently， be generous， and stay after it for a long time。 Exactly the opposite of current thinking。Far from general speculation， Robinson shares specific tactics and ideas to build your reach。 She walks the reader through the process of a launch project， and the issues of minority difficulties in breaking into publishing。One of the most helpful sections of the book demonstrated how to take one item already created and showing give many different types of content that single item can be converted to。 It was a most enlightening exercise。Extremely practical and hands on， this book is a treasure for anyone wanting to expand their sphere of influence。Very highly recommended 。。。more
Devorah Heitner
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Smart and helpful for any author or anyone who has ideas they want to get out there into the world！ Robinson is a real expert on this topic and this book will be a frequent reference。
Joyce
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Becky Robinson shares her experience in how to improve the Reach of your message through 4 ways - value， longevity， consistency and generosity。 Two quotes that hit me:"Reach is never static: it is the product of what you do to expand your work and its impact over time。""If you agree that fame and fortune are less important than meaning and impact you are joining the ranks of the difference makers。"Becky is a difference maker！ Becky Robinson shares her experience in how to improve the Reach of your message through 4 ways - value， longevity， consistency and generosity。 Two quotes that hit me:"Reach is never static: it is the product of what you do to expand your work and its impact over time。""If you agree that fame and fortune are less important than meaning and impact you are joining the ranks of the difference makers。"Becky is a difference maker！ 。。。more
Jane
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Reach: Create the Biggest Possible Audience for Your Message， Book， or Cause is a goldmine for anyone seeking to create lasting impact in their business or even personal life。 Becky Robinson walks readers through the avenues leading to broader and sustainable influence。 'Primer' a small book containing basic facts about a subject， used especially when beginning to learn a new subject。 This book is a primer， a guidebook， an instruction manual， and reference library。 And for less than three grande Reach: Create the Biggest Possible Audience for Your Message， Book， or Cause is a goldmine for anyone seeking to create lasting impact in their business or even personal life。 Becky Robinson walks readers through the avenues leading to broader and sustainable influence。 'Primer' a small book containing basic facts about a subject， used especially when beginning to learn a new subject。 This book is a primer， a guidebook， an instruction manual， and reference library。 And for less than three grande lattes you can own it。 Based on 4 Reach Commitments， readers are taken step by step through each of them。 Do you want to expand your reach？ Commit to Value， Consistency， Longevity， Generosity。 Readers are not left to figure those commitments out on their own because Becky explains thoroughly what each of them require。 If you are just beginning to identify your audience or if you are already established， you will find value in the contents of Reach。 Learn about why you need a website and an email list。 Don't panic！ Remember this book is a solid reference book。 Learn about content and how to maximize its versatility。 Discover ways to repurpose an article or series of articles。 Have you wished you could become an expert at content management so you can share more ideas creatively but with less stress？ You can。 This book shows you how。 Throughout the book Becky shares the journeys of people who have already walked the path you might be on now。 The gold in the book is evident in the examples and experiences that act as guidance and teaching tools for readers who want to practice as they learn。 At the end of each chapter is a QR code that opens a virtual reference library of additional resources for the subject of the chapter。 There are interviews with people who have walked the road you're walking。 There are also multiple pdfs that offer expertise in written form to guide you toward expanding your reach。 。。。more
Amanda Farmer
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Becky Robinson is in the business of helping people sell books and this book confirms it。 Becky has laid out the first steps toward finding your audience， creating your brand， finding resources， and focusing on service which will attract readers。 These are things you need to do before you even start to write。
Deryn Tang
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This book must be one of the most inspiring and helpful books I have ever read about trying to reach your audience。 Becky comes at it from a completely different angle。 She comes from it from a place of expanding your audience to have a lasting impact by focusing on value， consistency， longevity， and generosity。 Your main objective must be the value your message， book， or cause adds to people's lives。 The investment of time over the long haul required will not be worth it for a one-week viral me This book must be one of the most inspiring and helpful books I have ever read about trying to reach your audience。 Becky comes at it from a completely different angle。 She comes from it from a place of expanding your audience to have a lasting impact by focusing on value， consistency， longevity， and generosity。 Your main objective must be the value your message， book， or cause adds to people's lives。 The investment of time over the long haul required will not be worth it for a one-week viral message that is only valid for a short while。 She likens it to planting trees that take time to grow but have an expanding reach over time。 There is no hustle but a planned sustainable pathway to growth。This book is about creating genuine connections with people and consistent messages with great value over the long haul。 Each chapter gives strategies for the easily identifiable angles of her four pillars of value， consistency， longevity， and generosity。 She practices what she preaches with generosity， allowing readers to delve deeper into additional resources with a QR code at the end of each chapter。 She also finishes each chapter with discussion points that will help you focus on the next steps。The chapter on creating valuable content has comprehensive strategies。 When you read this， you understand why building over the long haul is a valuable tool that creates a legacy for the future。 Having a consistent message for producing change。 People resist change， but over the long haul， the influence of your message can make a real difference in changing cultures and systems。 This is especially useful for people in underprivileged or non-dominant groups that their message is told over a more extended period for change to be effected。Becky explains the importance of the practical side of your website， social media presence， networking， digital advertising， and virtual live events。 These are long-term projects， so it does take time to grow， and they are the basis for starting and building up relationships。 You have to be showing up consistently in a way that is sustainable for you over the long term。 Becky illustrates her philosophy with examples of different people who have used her method and been successful。 Not necessarily in the way that the world may subscribe to success by being on the New York Bestsellers' list， but they have reached the people they have wanted to reach。 They've been consistent over time， and they are known in their field of work and work circles。 This book is a worthwhile resource for anyone who wants to share an important message over the longer term。 An addition to every author's bookshelf and NGO， and others who want to be thought leaders today。 Becky also advocates and builds a case for helping the marginalized when you have the power to do so。 I really liked this book， because of the practical， honest and ethical approach Becky takes to reaching your audience。 。。。more
Melissa Henderson
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Thorough， interesting， and filled with useful information on how to reach your target audience。 This is a good book to refer to often。 I received a complimentary copy of the book。 No review was required。
Lisa Oddo
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I just finished reading this book from Becky Robinson。 I gleaned so many great ideas from it that I will utilize for future books I want to write and or other ideas， causes， speaking engagements， as well as in my teaching。 If you have an idea， cause， event， book， or other projects that you would like to share with the world， I recommend the tools， strategies， and extra freebies included in this book that will help to build your online presence。 Through the four commitments of value， consistency， I just finished reading this book from Becky Robinson。 I gleaned so many great ideas from it that I will utilize for future books I want to write and or other ideas， causes， speaking engagements， as well as in my teaching。 If you have an idea， cause， event， book， or other projects that you would like to share with the world， I recommend the tools， strategies， and extra freebies included in this book that will help to build your online presence。 Through the four commitments of value， consistency， longevity， generosity， as well as resources from many others who are successful in a variety of ways， you will gain what you need for success。 How many people will you reach？ How far will your influence go？ Join the journey and get going！ 。。。more
Lisa
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Reach is a fantastic guide for anyone who is trying to build their platform， especially， if you’re just starting out。 Reach will make your life easier。 It’s an easy-to-understand guide on how to build your personal brand。 Robinson helps you think through the many facets of branding and platform building。 She explains her Reach framework and the fundamentals you’ll need to be successful。 What are those fundamentals？ Your: website， permission-based email list， content， and social media presence。 T Reach is a fantastic guide for anyone who is trying to build their platform， especially， if you’re just starting out。 Reach will make your life easier。 It’s an easy-to-understand guide on how to build your personal brand。 Robinson helps you think through the many facets of branding and platform building。 She explains her Reach framework and the fundamentals you’ll need to be successful。 What are those fundamentals？ Your: website， permission-based email list， content， and social media presence。 This chapter alone is worth the price of the book。 It’s easy to understand。 It will save you a lot of time in research。 And there are thought-provoking questions at the end of each chapter to help you clarify your plan of action。 Reach provides realistic information。 Robinson doesn’t sugar-coat anything。 She makes it clear; you’ll have to work hard to see success and that success may take years to achieve。 She says， “Look at your ongoing efforts as a marathon， not a sprint。” Reach is an excellent resource。 I received an ARC for review。 。。。more
Mark Messmore
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Several weeks ago I had the opportunity show up in my inbox to join the launch team for Becky Robinson’s （@beckyrbnsn） new book Reach: Create the Biggest Possible Audience for Your Message， Book or Cause。 Before I go further， I want to identify a few things about myself。1。 I am a new author， with my book just going live on Amazon this month。2。 I have no real platform。3。 I am not famous。4。 The idea of a “personal brand” gives me the heebee jeebees。5。 There is a ton about the publishing， marketing Several weeks ago I had the opportunity show up in my inbox to join the launch team for Becky Robinson’s （@beckyrbnsn） new book Reach: Create the Biggest Possible Audience for Your Message， Book or Cause。 Before I go further， I want to identify a few things about myself。1。 I am a new author， with my book just going live on Amazon this month。2。 I have no real platform。3。 I am not famous。4。 The idea of a “personal brand” gives me the heebee jeebees。5。 There is a ton about the publishing， marketing， and writing world that I am ignorant about。Throughout the entire writing and publishing process， I have consistently recognized my own need to push myself and grow。 Thus， I thought this book may be a great way to do so。 I signed up， was accepted， and have read Reach。In short， I am tremendously grateful that I did。First off， let me point out a couple of things that this book is not:1。 A get-rich-quick resource2。 A retread consisting solely of topics you will see on every book promotion site （e。g。 sales funnels and podcast tours）Robinson begins by tapping into her years of experience and laying out four key virtues that MUST undergird any effort to grow your reach。 These virtues of value， longevity， consistency， and generosity are then connected to every facet of increasing your online reach。 Robinson then demonstrates how any of these virtues if ignored， can potentially stifle the greatest possible reach you can have。However， this book is not just a high-level discussion of abstract topics。 Once these four virtues are established at the core of your efforts， Robinson then builds from the inside out demonstrating how other tactical approaches such as the permission-based email list， sharing content， building your brand， etc are developed on top of that。Speaking of these tactical elements， Robinson challenged some of my preconceived notions about how I was marketing my book。 I had felt that email-based efforts were a regression to the past and had focused all my energies on trying to engage an audience via social media coupled with personal interactions。 However， in her experience-based， challenging way， Robinson made me rethink my entire approach。 I now have a strategy to use and build a newsletter list with an aim to generously and consistently provide content of value。But perhaps the most significant personal development of mine as a result of this book is the acceptance of developing a personal brand。 As a pastor， the idea of having a personal brand seems disgustingly self-serving and egocentric。 Yet， this perception stands in direct contrast with my desire to establish a far reach with a book that I am passionate about。 At some point， I will likely write about my personal journey from avoiding to embracing a personal brand， but the short answer is this: Robinson demonstrated how a personal brand does not need to be smarmy。 While still personally working through the issue， I am taking her instruction to heart and developing what my brand will be。So why didn’t I give it five stars？With all this praise heaped on Reach， why didn’t I give it five stars？ While practical and well written， there were two chapters in particular that I had difficulty with， but for very different reasons。Chapter seven focused on the topic of developing content。 This coincides with Robinson’s virtues of value， generosity， and consistency。 However， as referenced above， I’m a beginner。 At one point in the book， Robinson classifies people like me as a “beginner beginner。” I felt this chapter breezed over how one begins in this realm of content creation and instead jumped deeply into how the content you’re already creating can be repurposed。 Yes， at some point I will likely revisit this section and garner a great deal from it。 However as a “beginner beginner” my head was swimming and I was considerably overwhelmed by it all。The second chapter in question was Chapter 10 and bears the title， “Reach for Marginalized Voices 。” While I felt the rest of the book was a practical take on how to increase your reach， this particular chapter seemed much more focused on the challenges of minorities in the publishing industry。 Please understand me when I say this is a conversation that NEEDS to take place！ I am not arguing against the value of such a conversation。 However， I really felt like the topic was shoehorned in and fit rather awkwardly into the book as a whole。ConclusionWhile I believe there are some parts that could be improved， I see Reach as an incredibly valuable tool for individuals or organizations that want to increase their online impact。 I highly recommend it。 。。。more
Brenda Yoho
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